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“... a commodity’s existence as an ordinary, sensuous thing.The gimmick is an ideal topic for Sianne Ngai, a critic and theorist with a habit, as she puts it, of hanging large coats on small pegs. Her field of research is the relation between aesthetics and ideology, viewed from a post-Marxist perspective, and she has already made two strikingly ...”

“... also to find some kind of hopefulness through it.Another term for the novel of ideas, according to Sianne Ngai, is the gimmick: ‘We might define the novel of ideas precisely by its intimate relation to the gimmick form.’ Certainly it’s difficult to let ideas flourish in a novel – in direct addresses to the reader, or in characters’ speeches ...”